Price History · Monitored by BusinessToolsZone · 7 changes recorded

Midjourney Pricing History (2022–2026)

Every price change, plan update, and restructure since Midjourney launched — documented with dates, the actual amounts, and what it meant for existing subscribers.

Last verified April 20267 changes recordedMonitored weekly by BusinessToolsZone

Current pricing — verified April 2026

$10/month (Basic) · $30/month (Standard) · $60/month (Pro) · $120/month (Mega)

No free tier currently available. Was removed in April 2023. Annual billing available at ~20% discount.

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Complete pricing timeline

Date

Change

Jul 2022

Launch

Midjourney launches in open beta — free access

Midjourney launched in open beta on Discord with free access for all users. Early users received 25 free image generations to try the service.

Impact: Built massive early user base and community.

Aug 2022

New tier

Paid plans introduced: $10, $30, $600/year

Midjourney introduced paid plans while keeping a limited free tier. The annual plan at $600/year was $50/month — a significant premium over the monthly plans. The $10 Basic, $30 Standard structure established the pricing architecture that remains today.

Impact: First commercial monetisation. Free tier remained with 25 monthly generations.

Apr 2023

Price increase

Free tier removed entirely

Midjourney removed the free trial tier entirely due to 'extraordinary demand and trial abuse.' Users who wanted to continue had to subscribe to the $10/month Basic plan.

Impact: Significant — removed the ability to evaluate Midjourney before paying. Community reaction was negative but subscribers continued growing.

Dec 2023

Feature add

Style Tuner launched — brand consistency tool

The Style Tuner feature — allowing users to create reusable style references from example images — launched. This was a significant feature for commercial creative use.

Impact: Major value add for brand and agency use. No price change.

Mar 2024

Model upgrade

Midjourney v6 — significant quality leap

Version 6 represented a major quality improvement, particularly on photorealism and prompt adherence. Existing subscribers received the upgrade at no additional cost.

Impact: Substantially increased the value of paid subscriptions.

Oct 2024

Price increase

Pro plan increased from $50 to $60/month

The Pro plan increased from $50 to $60/month. Basic ($10) and Standard ($30) plans were unchanged. The increase was attributed to increased GPU costs and new feature development.

Impact: 20% increase for Pro subscribers. Basic and Standard subscribers unaffected.

Feb 2026

Model upgrade

Midjourney v7 — style consistency improvements

Version 7 launched with significantly improved style consistency across image series — a key commercial use case. Style Tuner integration was improved.

Impact: Major value increase for brand and agency users with no price change.

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Midjourney's pricing trajectory

Midjourney's pricing history shows two distinct patterns: significant feature development delivered without price increases (Style Tuner, v6, v7), and a willingness to remove free access and increase premium tier pricing when commercially necessary.

The April 2023 removal of the free tier was the most consequential pricing decision in Midjourney's history. It eliminated the ability to evaluate the product before paying, which created friction for new users but didn't materially affect revenue as the tool had become the clear quality leader in AI image generation.

The Pro plan increase in October 2024 was modest (20%) and targeted the highest-paying tier rather than the entry-level price. Basic ($10) has remained unchanged since launch — Midjourney appears to treat it as the entry price point they're committed to maintaining.

Watch point

Midjourney has raised prices once and removed the free tier once. With GPU costs continuing to rise and the web app still not fully launched after years in beta, further pricing changes are possible. Pro subscribers and agency users should be aware of this history when planning budgets.

Frequently asked questions

Why did Midjourney remove the free tier?

Midjourney cited 'extraordinary demand and trial abuse' in April 2023 when removing the free trial. The service was being used extensively by users who repeatedly made new accounts to avoid paying.

Has Midjourney raised prices?

The Pro plan increased from $50 to $60/month in October 2024. The Basic ($10) and Standard ($30) plans have remained at their original 2022 prices.

Does Midjourney offer annual billing?

Yes — annual billing is available at approximately 20% discount for all plan tiers. The Basic plan annual is approximately $96/year versus $120/year monthly.